How do you follow up an iconic holiday mall pop-up? You take the show on the road—literally. This time, we teamed up with Tory Burch to bring the fresh, new Sublime Eau de Toilette straight to the sun-drenched streets of Miami.

We traded the mall floor for a custom, head-turning fragrance truck that made stops at the University of Miami and the legendary Lincoln Road. Serving looks, vibes, and premium samples, the activation featured Kendall Jenner making a massive statement on wheels. We turned everyday foot traffic into a high-octane brand moment, giving students, shoppers, and trendsetters a taste of Sublime on the move. It wasn’t just a sample giveaway; it was a full-blown Miami moment.

miami

florida