To celebrate expanding into over 300 Ulta Beauty locations, VOESH hosted an exclusive brand activation at NYC’s Vintage Green Rooftop for 150 top influencers, media, and industry partners.The immersive "Do Not Disturb" event introduced our "Science-Backed K-Beauty for the Body" philosophy through interactive science stations, live demos of the proprietary Baechu Biome™ collection, and custom engraving. By blending a luxury aesthetic with clinical education, the activation sparked massive organic buzz and solidified VOESH as an innovative force within Ulta Beauty.