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Dr. Dennis Gross Skincare
2-Minute Clinic VIP Influencer & Press Event @ Union Square

Creative  |  Design  |  Logistics 

Do you have 2 minutes? Over 3,000 guests joined Dr. Dennis Gross at the Union Square pop up where the hero product, their signature Peel Pads was truly the star of the show. Reinforcing the two-minute timeframe these products take to activate, the entire environment was devoted to what you can do with 2 minutes while your peel pads are working. Our VIP event featured specialty cocktails, a peel box guessing game, custom 2 minute timers and the faces behind the brands campaign. Love the product? Just follow the signs to the nearby Sephora to purchase.

union sq

new york

350

attendees

april

2026

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