Just in time for the holiday season, we brought Tory Burch to life with a custom in-mall pop-up experience designed to feel elevated, immersive, and unmistakably on brand. From ideation through full production, we created a cohesive build that transformed the mall floor into a branded destination centered around the launch of Tory Burch Sublime. Shoppers received fragrance samples, captured photo moments with an 8-foot image of Kendall Jenner, and posed against a custom Tory Burch balloon wall—each element seamlessly integrated into a single, polished footprint. A coordinating fragrance cart completed the space, bringing form and function together in a bold, giftable moment made for discovery and shareability.