We partnered with Ralph Lauren on a series of immersive moments inside Bloomingdale’s 59th Street, transforming the men’s floor into a holiday-forward brand experience. At the center was a custom-built Ralph Lauren wall inspired by the new collection, layered with rich woods, plaids, and seasonal textures that brought the line to life in-store. Shoppers were invited to gather for passed s’mores and step into a photo booth positioned directly in front of the build, creating an effortless moment of discovery and interaction. The space later hosted a private influencer event, elevating the experience with live music, passed food and drinks, a dedicated s’mores trike, and custom wood-carved ornaments for guests. A warm, tactile activation that blended retail, hospitality, and storytelling—designed to feel both timeless and festive.